Employee-Generated Content (EGC) is content created by employees of an organization, often in the form of social media posts, blog articles, videos, photos, or testimonials. Unlike traditional marketing content created by the brand itself, EGC offers a more authentic and relatable view of the company from the perspective of its employees. This type of content can help humanize the brand, build trust with audiences, and boost employee engagement and advocacy.
Here are 10 tips for Effective EGC Plan:
1. Define Your Goals and Objectives
• Clearly outline what you want to achieve with EGC, such as increasing brand awareness, showcasing company culture, or recruiting top talent.
2. Encourage Voluntary Participation
• Let employees participate on a voluntary basis to ensure the content feels authentic. Create a culture where employees feel empowered to share their experiences without pressure.
3. Provide Content Guidelines
• Offer guidance on brand tone, approved hashtags, and topics to help employees create content that aligns with your brand values, while still allowing creative freedom.
4. Recognize and Reward Contributors
• Acknowledge and reward employees who actively create and share content. This can include shout-outs, small rewards, or even a leaderboard.
5. Leverage Employee Expertise
• Encourage employees to share content about their expertise, whether it’s technical insights, project highlights, or industry trends. This adds value to your audience and highlights the knowledge within your team.
6. Use Authentic Visuals
• Encourage employees to share candid photos and videos rather than highly polished content. Audiences often connect better with real, relatable visuals.
7. Create a Dedicated EGC Platform
• Set up an internal hub or channel where employees can easily submit and share their content. This could be through an app, intranet, or designated Slack/Teams channel.
8. Offer Content Creation Tools
• Provide access to tools like templates, branded stickers, or video editing software to make it easier for employees to create quality content.
9. Encourage Social Media Sharing
• Encourage employees to share their content on their personal social media accounts, as it can expand reach and add authenticity to the brand.
10. Monitor and Measure Success
• Track the performance of EGC through metrics such as engagement rates, reach, and conversions. This helps refine your strategy and identify top contributors.
A well-executed EGC strategy can greatly enhance brand image, foster team spirit, and make employees feel like valuable brand ambassadors.