In the ever-evolving landscape of digital marketing, WhatsApp has emerged as a powerful tool for small and medium-sized enterprises (SMEs). With over 2 billion users worldwide, it’s a platform that…
Naasei Boadi
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketing
10 Reasons Why Your Business Needs a Corporate AI Policy
by Naasei Boadiby Naasei BoadiArtificial Intelligence (AI) is no longer a futuristic concept; it’s an integral part of modern business operations. From automating routine tasks to providing deep insights through data analysis, AI is…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketing
Practical Steps for Integrating People, Process, and Technology for Growth in 2025 and Beyond
by Naasei Boadiby Naasei BoadiIn an era where change is the only constant, organizations must integrate people, processes, and technology to achieve sustainable growth. Here are practical steps to guide businesses in 2025 and…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Build a Community, Not a Page: Why Connection Will Define Your Success in 2025
by Naasei Boadiby Naasei BoadiAs we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Exploring Social Media Trends: Communities and Employee-Generated Content
by Naasei Boadiby Naasei BoadiIn 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology
by Naasei Boadiby Naasei BoadiAs 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
A Concert is an Experience, Not an Event: Leveraging Social Media to Amplify the Magic
by Naasei Boadiby Naasei BoadiWhen people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Tips for Maximizing Customer Reviews During Christmas
by Naasei Boadiby Naasei BoadiThe Christmas season is one of the busiest times for businesses, offering a golden opportunity to boost sales and strengthen customer relationships. One often overlooked but invaluable strategy during this…