Employee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…
The message and the presentation are both important, but their importance can vary depending on the context and audience. While the message is foundational, a great presentation can be what…
An increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…
Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
In marketing, knowing your audience and knowing your products or services are crucial for creating effective strategies and campaigns. Here’s how they work together: Knowing Your Audience: Knowing Your Products…
Knowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…
Since 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…
In an era where technology is rapidly reshaping industries, artificial intelligence (AI) is emerging as a powerful tool in the political arena. From improving voter outreach to influencing public opinion,…
In recent years, YouTubers have increasingly become influential voices in political discussions across the world. In Ghana, this trend has also taken root, with content creators leveraging their platforms to…
Digital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…