Digital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…
Naasei Boadi
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
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Business GrowthCorporate Social ResponsibilityDEIDiversityEquityInclusionSocial Media
Diversity, Equity, and Inclusion: The Catalyst for Corporate Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-evolving global market, diversity, equity, and inclusion (DEI) aren’t just buzzwords—they are fundamental drivers of business success. Companies that embrace DEI consistently outperform those that don’t. Here’s why:…
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
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Business GrowthDigital MarketingMarketingSocial Media
Communities Build Brands
by Naasei Boadiby Naasei BoadiIn today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…
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Business GrowthCommunicationDigital MarketingMarketingSocial Listening
Corporate Branding: Lessons from the Church
by Naasei Boadiby Naasei BoadiCorporate branding is more than just a logo or a tagline—it’s about cultivating trust, loyalty, and values that resonate deeply with your audience. One of the best examples of this…
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CommunicationDigital MarketingSocial ListeningSocial Media
10 Reasons Why Your Company Needs a Social Media Policy
by Naasei Boadiby Naasei BoadiToday, social media is a powerful tool for companies. However, without proper guidelines, it can also pose significant risks. One area of risk is how employees use social media. Here…
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CommunicationMarketing
The 3Ms of Political Campaigning: Mobilization, Messaging, and Money
by Naasei Boadiby Naasei BoadiPolitical campaigns are complex, but they can often be distilled down to three critical pillars: Mobilization, Messaging, and Money. These 3Ms are the lifeblood of any successful campaign, shaping the…
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CommunicationSocial ListeningSocial Media
The Role of Social Listening in Political Campaigning
by Naasei Boadiby Naasei BoadiIn the world of political campaigns, where every vote counts and public perception can shift with the click of a button, the importance of social listening has become undeniable. With…