In a world full of dining options, it’s no longer enough for restaurants to rely solely on a delicious menu. While the taste, quality, and presentation of the food are…
Business GrowthCommunicationMarketing
Category:
Business Growth
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
10 Tips for an Effective Employee-Generated Content Plan
by Naasei Boadiby Naasei BoadiEmployee-Generated Content (EGC) is content created by employees of an organization, often in the form of social media posts, blog articles, videos, photos, or testimonials. Unlike traditional marketing content created…
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Business GrowthDigital MarketingDigital TransformationMarketing
You Cannot Improve What You Don’t Measure
by Naasei Boadiby Naasei BoadiThe Power of Data-Driven Decision Making In today’s fast-paced and highly competitive business landscape, success is more elusive than ever. Whether you’re striving to boost sales, increase customer satisfaction, improve…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Strategy Over Speed
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, businesses often emphasize the need for speed—quick decisions, rapid launches, and fast scaling. However, moving swiftly without a well-thought-out strategy can lead to missteps and setbacks.…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Role of Trust in Brand Building: Why Trust is Your Brand’s Greatest Asset
by Naasei Boadiby Naasei BoadiIn today’s crowded marketplace, where consumers are bombarded with endless options, trust has emerged as the cornerstone of successful brand-building efforts. More than just a buzzword, trust is the currency…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Role of Emotions in Marketing: Why Feelings Matter More Than Facts
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, digital-first world, marketing has transformed. It’s no longer just about listing the features of a product or service; it’s about creating an emotional connection with customers. Emotions…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Why Influencer Marketing Campaigns Fail
by Naasei Boadiby Naasei BoadiInfluencer marketing has become one of the most powerful tools for brands to connect with their audiences. By leveraging the credibility and reach of influencers, businesses can drive awareness, engagement,…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Embrace Employee Generated Content (EGC)
by Naasei Boadiby Naasei BoadiEmployee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…
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Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
Which is More Important, the Message or the Presentation?
by Naasei Boadiby Naasei BoadiThe message and the presentation are both important, but their importance can vary depending on the context and audience. While the message is foundational, a great presentation can be what…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
7 Key Marketing Tips to Leverage Growing Internet Penetration
by Naasei Boadiby Naasei BoadiAn increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…