Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
Business Growth
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Knowledge Is Power
by Naasei Boadiby Naasei BoadiIn marketing, knowing your audience and knowing your products or services are crucial for creating effective strategies and campaigns. Here’s how they work together: Knowing Your Audience: Knowing Your Products…
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Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
Know Your Audience, Know Your Subject
by Naasei Boadiby Naasei BoadiKnowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
People, Processes, and Technology, the Pillars of Digital Transformation
by Naasei Boadiby Naasei BoadiDigital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…
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Business GrowthCorporate Social ResponsibilityDEIDiversityEquityInclusionSocial Media
Diversity, Equity, and Inclusion: The Catalyst for Corporate Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-evolving global market, diversity, equity, and inclusion (DEI) aren’t just buzzwords—they are fundamental drivers of business success. Companies that embrace DEI consistently outperform those that don’t. Here’s why:…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
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Business GrowthDigital MarketingMarketingSocial Media
Communities Build Brands
by Naasei Boadiby Naasei BoadiIn today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…
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Business GrowthCommunicationDigital MarketingMarketingSocial Listening
Corporate Branding: Lessons from the Church
by Naasei Boadiby Naasei BoadiCorporate branding is more than just a logo or a tagline—it’s about cultivating trust, loyalty, and values that resonate deeply with your audience. One of the best examples of this…
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Business GrowthDigital MarketingMarketing
The Riches are in the Niches
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, hyper-competitive world, finding success often means carving out a unique space that truly resonates with your expertise. It’s said that “the riches are in the niches” —…