In an era where change is the only constant, organizations must integrate people, processes, and technology to achieve sustainable growth. Here are practical steps to guide businesses in 2025 and…
Communication
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketing
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Build a Community, Not a Page: Why Connection Will Define Your Success in 2025
by Naasei Boadiby Naasei BoadiAs we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Exploring Social Media Trends: Communities and Employee-Generated Content
by Naasei Boadiby Naasei BoadiIn 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology
by Naasei Boadiby Naasei BoadiAs 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
A Concert is an Experience, Not an Event: Leveraging Social Media to Amplify the Magic
by Naasei Boadiby Naasei BoadiWhen people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Tips for Maximizing Customer Reviews During Christmas
by Naasei Boadiby Naasei BoadiThe Christmas season is one of the busiest times for businesses, offering a golden opportunity to boost sales and strengthen customer relationships. One often overlooked but invaluable strategy during this…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Incorporate Sustainability Messaging in Your Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiIn an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Hyper-Personalization in Marketing: The Future Beyond 2024
by Naasei Boadiby Naasei BoadiIn today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…