In today’s digital landscape, social media has become a pivotal platform for connection, branding, and influence. But let’s be honest: it’s no longer just about organic reach or viral posts.…
Communication
-
-
Business GrowthCommunicationDigital MarketingMarketing
People, Process, and Technology: The Growth Trinity
by Naasei Boadiby Naasei BoadiIn the dynamic landscape of modern business, growth is not merely a goal; it’s a necessity for survival. To achieve sustained growth, organizations must master the intricate balance of three…
-
CommunicationDigital MarketingMarketingSocial ListeningSocial Media
Social Listening as a Catalyst for Growth
by Naasei Boadiby Naasei BoadiToday, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…
-
CommunicationDigital MarketingMarketingSocial Media
How to Create a Brand Strategy [Proven 14-Step Framework]
by Naasei Boadiby Naasei BoadiIn 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video: How To Create A Brand…
-
CommunicationDigital MarketingMarketingSocial Media
Looking Back to Look Ahead
by Naasei Boadiby Naasei BoadiLOOKING BACK TO LOOK AHEAD It’s that time of the year when we have to plan for the new year. This is can be a very tedious exercise. But this…
-
CommunicationDigital MarketingMarketingSocial Media
How will #Threads Impact Businesses?
by Naasei Boadiby Naasei BoadiTOO EARLY TO TELL… Since the launch of #Threads by #Meta yesterday, 06 July 2023, a number of journalists and clients have reached out to me to discuss the impact…