Over the past decades of working as a marketing and communication expert, I’ve come to understand one fundamental truth: passion is the driving force that creates a committed following, fosters…
Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…
Seasonal events in Ghana—such as Christmas, Easter, Eid, Independence Day, and even back-to-school seasons—create unique opportunities for small businesses to attract more customers and boost sales. With the right strategy,…
I grew up in the 1980s and 1990s when church was very traditional, with very little integration of technology. But, today, the church is a great example of the penetration…
Customer loyalty is crucial for the long-term success of small and medium-sized enterprises (SMEs) in Ghana. Loyal customers not only make repeat purchases but also act as brand advocates, helping…
One of the things I love doing is helping SMEs to embrace technology for growth. Small and medium-sized enterprises (SMEs) in Ghana must leverage digital marketing tools to stay competitive,…
Customer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
Influencer marketing has emerged as a game-changer for local brands looking to expand their reach, build trust, and drive sales. With the rise of social media, local businesses can now…
Email marketing is one of the most cost-effective and powerful tools for small and medium-sized enterprises (SMEs) to build relationships with customers, increase brand awareness, and drive sales. However, to…
In today’s digital landscape, small and medium-sized enterprises (SMEs) must optimize their online presence to attract and retain customers. One of the most effective strategies to achieve this is Local…