In marketing, knowing your audience and knowing your products or services are crucial for creating effective strategies and campaigns. Here’s how they work together: Knowing Your Audience: Knowing Your Products…
Category:
Digital Marketing
-
-
Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
Know Your Audience, Know Your Subject
by Naasei Boadiby Naasei BoadiKnowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…
-
CommunicationDigital MarketingElectionSocial ListeningSocial Media
Social Listening, the key to winning the 2024 Elections
by Naasei Boadiby Naasei BoadiSince 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…
-
CommunicationDigital MarketingElectionMarketingSocial Media
The Impact of AI on Elections: Opportunities and Challenges for Democracy
by Naasei Boadiby Naasei BoadiIn an era where technology is rapidly reshaping industries, artificial intelligence (AI) is emerging as a powerful tool in the political arena. From improving voter outreach to influencing public opinion,…
-
CommunicationDigital MarketingMarketingSocial Media
The Role of YouTubers in Elections in Ghana
by Naasei Boadiby Naasei BoadiIn recent years, YouTubers have increasingly become influential voices in political discussions across the world. In Ghana, this trend has also taken root, with content creators leveraging their platforms to…
-
Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
People, Processes, and Technology, the Pillars of Digital Transformation
by Naasei Boadiby Naasei BoadiDigital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…
-
CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
-
Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
-
Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
-
Business GrowthDigital MarketingMarketingSocial Media
Communities Build Brands
by Naasei Boadiby Naasei BoadiIn today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…