In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
Digital Transformation
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Hyper-Personalization in Marketing: The Future Beyond 2024
by Naasei Boadiby Naasei BoadiIn today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
10 Tips for Creating a Winning Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiAs we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of trends and leveraging new tools can make the difference between a thriving…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How Leaders Can Foster a Culture of Innovation
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Virtual Try-On: How L’Oréal Makeup Genius is Revolutionizing Customer Engagement and Brand Building
by Naasei Boadiby Naasei BoadiIn an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Review Your Corporate Annual Digital Marketing Performance
by Naasei Boadiby Naasei BoadiAs the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
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Business GrowthDigital MarketingDigital TransformationMarketing
You Can’t Improve What You Don’t Measure: The Key to Continuous Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, progress isn’t just desired—it’s required. Whether in business, personal development, or societal impact, improvement has become the hallmark of success. Yet, one critical truth often determines…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Innovate or die, the case of Nokia
by Naasei Boadiby Naasei BoadiThe story of Nokia is one of the most frequently cited examples of how innovation can make or break a company. Once the world’s largest mobile phone manufacturer, Nokia controlled…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Innovate or die, the case of Sony mp3 players
by Naasei Boadiby Naasei BoadiSony’s story in the MP3 player market offers another stark example of the “innovate or die” principle. Known for revolutionizing personal audio with its iconic Walkman in the 1980s, Sony…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Leading with Innovation: Insights from Apple, Amazon, and Flutterwave
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, where technology and consumer needs evolve at lightning speed, innovation has become the lifeblood of successful businesses. Leading with innovation is about setting trends rather than…