As we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
Digital Transformation
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Exploring Social Media Trends: Communities and Employee-Generated Content
by Naasei Boadiby Naasei BoadiIn 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology
by Naasei Boadiby Naasei BoadiAs 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Incorporate Sustainability Messaging in Your Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiIn an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Hyper-Personalization in Marketing: The Future Beyond 2024
by Naasei Boadiby Naasei BoadiIn today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
10 Tips for Creating a Winning Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiAs we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of trends and leveraging new tools can make the difference between a thriving…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How Leaders Can Foster a Culture of Innovation
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Virtual Try-On: How L’Oréal Makeup Genius is Revolutionizing Customer Engagement and Brand Building
by Naasei Boadiby Naasei BoadiIn an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…