Imagine driving at night without headlights—dangerous, right? Now think about leading a team without clear performance reporting. It’s the same concept. Without regular reporting, your team is essentially navigating blind,…
Leadership
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Business GrowthCommunicationLeadership
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Business GrowthCommunicationEquityInclusionLeadership
Lead with Love: The Secret to Unlocking Your Team’s Full Potential
by Naasei Boadiby Naasei BoadiAs a people development consultant, I have seen firsthand how employees sometimes struggle to perform—even when they have the best resources, skills, and knowledge at their disposal. The truth is,…
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CommunicationDigital MarketingDigital TransformationLeadershipSocial ListeningSocial Media
Lessons from the Church in Digital Transformation
by Naasei Boadiby Naasei BoadiI grew up in the 1980s and 1990s when church was very traditional, with very little integration of technology. But, today, the church is a great example of the penetration…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial Media
Customer Acquisition Lessons from Evangelism
by Naasei Boadiby Naasei BoadiCustomer acquisition is one of the most critical aspects of business growth. Companies spend significant resources attracting new customers, yet many struggle with engagement and conversion. Interestingly, evangelism—specifically the strategies…
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Business GrowthCommunicationDEIDiversityEquityInclusionLeadership
Lead with Love
by Naasei Boadiby Naasei BoadiLeadership is often associated with strength, strategy, and vision. But one of the most underrated yet powerful qualities of great leadership is love. While the corporate world may focus on performance…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Mind the Cameras: In a Digital Age, Think Before You Act
by Naasei Boadiby Naasei BoadiWe live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
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CommunicationElectionLeadershipSocial ListeningSocial Media
Beyond Information: How Can Politicians Harness Social Media for Genuine Public Engagement?
by Naasei Boadiby Naasei BoadiSocial media has revolutionized how politicians interact with the public. Platforms like Twitter, Facebook, Instagram, and LinkedIn have become integral tools for sharing updates, disseminating information, and amplifying political messages.…
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Business GrowthCommunicationLeadership
Setting SMART Objectives for Employees: Aligning Performance with Corporate Goals
by Naasei Boadiby Naasei BoadiSetting clear and actionable objectives is a cornerstone of effective performance management. Without a roadmap, employees can feel directionless, and organizations risk misaligned efforts. Enter the SMART framework: Specific, Measurable,…
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Business GrowthCommunicationLeadership
Effective Performance Appraisals and Objective Setting
by Naasei Boadiby Naasei BoadiThe beginning of a new year is not just a fresh start—it’s an opportunity to reflect, realign, and refocus. For organizations, this period is ideal for conducting performance appraisals and…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketing
10 Reasons Why Your Business Needs a Corporate AI Policy
by Naasei Boadiby Naasei BoadiArtificial Intelligence (AI) is no longer a futuristic concept; it’s an integral part of modern business operations. From automating routine tasks to providing deep insights through data analysis, AI is…