Since 2017, I have been working with small and medium-sized enterprises (SMEs) to develop innovative marketing strategies to grow their businesses. Most SMEs often face the daunting task of standing…
Seasonal events in Ghana—such as Christmas, Easter, Eid, Independence Day, and even back-to-school seasons—create unique opportunities for small businesses to attract more customers and boost sales. With the right strategy,…
I grew up in the 1980s and 1990s when church was very traditional, with very little integration of technology. But, today, the church is a great example of the penetration…
Customer loyalty is crucial for the long-term success of small and medium-sized enterprises (SMEs) in Ghana. Loyal customers not only make repeat purchases but also act as brand advocates, helping…
One of the things I love doing is helping SMEs to embrace technology for growth. Small and medium-sized enterprises (SMEs) in Ghana must leverage digital marketing tools to stay competitive,…
We live in an era where cameras are everywhere. From security surveillance in public spaces to smartphones in our pockets, nearly every action we take has the potential to be…
Social media has revolutionized how politicians interact with the public. Platforms like Twitter, Facebook, Instagram, and LinkedIn have become integral tools for sharing updates, disseminating information, and amplifying political messages.…
As we step into 2025, one thing is clear: the days of simply having a presence online are long gone. Today, people don’t just follow pages; they seek connections. They…
In 2024, I had the privilege of being a guest on Springboard Virtual University, one of the most influential platforms for discussing ideas and trends shaping the future, hosted by Rev.…
As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…