In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
Social Listening
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
Hyper-Personalization in Marketing: The Future Beyond 2024
by Naasei Boadiby Naasei BoadiIn today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
10 Tips for Creating a Winning Digital Marketing Strategy for 2025
by Naasei Boadiby Naasei BoadiAs we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of trends and leveraging new tools can make the difference between a thriving…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
Effective Silence in PR
by Naasei Boadiby Naasei BoadiSilence can be a highly effective PR strategy in specific situations, especially when carefully deployed. Here are key scenarios where silence is most important: 1. During Ongoing Legal Issues Speaking out…
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CommunicationDigital MarketingElectionMarketingSocial Listening
What Politicians Can Learn from Mega Church Pastors
by Naasei Boadiby Naasei BoadiIn the modern world, both politicians and mega church pastors wield significant influence over large, diverse groups of people. While their missions may differ—politicians govern nations, and pastors shepherd spiritual…
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Review Your Corporate Annual Digital Marketing Performance
by Naasei Boadiby Naasei BoadiAs the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
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CommunicationDigital MarketingElectionSocial ListeningSocial Media
Social Listening, the key to winning the 2024 Elections
by Naasei Boadiby Naasei BoadiSince 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
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Business GrowthCommunicationDigital MarketingMarketingSocial Listening
Corporate Branding: Lessons from the Church
by Naasei Boadiby Naasei BoadiCorporate branding is more than just a logo or a tagline—it’s about cultivating trust, loyalty, and values that resonate deeply with your audience. One of the best examples of this…
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CommunicationDigital MarketingSocial ListeningSocial Media
10 Reasons Why Your Company Needs a Social Media Policy
by Naasei Boadiby Naasei BoadiToday, social media is a powerful tool for companies. However, without proper guidelines, it can also pose significant risks. One area of risk is how employees use social media. Here…