As the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
Social Listening
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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CommunicationDigital MarketingElectionSocial ListeningSocial Media
Social Listening, the key to winning the 2024 Elections
by Naasei Boadiby Naasei BoadiSince 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
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Business GrowthCommunicationDigital MarketingMarketingSocial Listening
Corporate Branding: Lessons from the Church
by Naasei Boadiby Naasei BoadiCorporate branding is more than just a logo or a tagline—it’s about cultivating trust, loyalty, and values that resonate deeply with your audience. One of the best examples of this…
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CommunicationDigital MarketingSocial ListeningSocial Media
10 Reasons Why Your Company Needs a Social Media Policy
by Naasei Boadiby Naasei BoadiToday, social media is a powerful tool for companies. However, without proper guidelines, it can also pose significant risks. One area of risk is how employees use social media. Here…
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CommunicationSocial ListeningSocial Media
The Role of Social Listening in Political Campaigning
by Naasei Boadiby Naasei BoadiIn the world of political campaigns, where every vote counts and public perception can shift with the click of a button, the importance of social listening has become undeniable. With…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
Social Listening as a Catalyst for Growth
by Naasei Boadiby Naasei BoadiToday, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…