As 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
As 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
When people buy tickets to a concert, they aren’t just attending an event—they are investing in an emotional journey, a memory, and a connection with their favorite artists and like-minded…
The Christmas season is one of the busiest times for businesses, offering a golden opportunity to boost sales and strengthen customer relationships. One often overlooked but invaluable strategy during this…
In an era where consumers are increasingly eco-conscious, integrating sustainability into your digital marketing strategy is no longer optional — it’s essential. As we step into 2025, businesses that embrace…
In today’s fast-paced digital age, customers are no longer content with generic marketing messages. They crave personalization that speaks to their unique preferences, behaviors, and needs. As we move beyond…
In today’s digital age, data is often touted as the “new oil.” Businesses rely heavily on data to make decisions, create personalized experiences, and drive growth. However, the way we…
As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. Staying ahead of trends and leveraging new tools can make the difference between a thriving…
Silence can be a highly effective PR strategy in specific situations, especially when carefully deployed. Here are key scenarios where silence is most important: 1. During Ongoing Legal Issues Speaking out…
Marketing is often likened to a relationship. In both, success hinges on commitment, understanding, and consistency. Yet, in the fast-paced world of marketing, there’s a tempting allure to “play the…