In an era where technology is rapidly reshaping industries, artificial intelligence (AI) is emerging as a powerful tool in the political arena. From improving voter outreach to influencing public opinion,…
Social Media
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CommunicationDigital MarketingElectionMarketingSocial Media
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CommunicationDigital MarketingMarketingSocial Media
The Role of YouTubers in Elections in Ghana
by Naasei Boadiby Naasei BoadiIn recent years, YouTubers have increasingly become influential voices in political discussions across the world. In Ghana, this trend has also taken root, with content creators leveraging their platforms to…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
People, Processes, and Technology, the Pillars of Digital Transformation
by Naasei Boadiby Naasei BoadiDigital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…
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Business GrowthCorporate Social ResponsibilityDEIDiversityEquityInclusionSocial Media
Diversity, Equity, and Inclusion: The Catalyst for Corporate Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-evolving global market, diversity, equity, and inclusion (DEI) aren’t just buzzwords—they are fundamental drivers of business success. Companies that embrace DEI consistently outperform those that don’t. Here’s why:…
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
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Business GrowthDigital MarketingMarketingSocial Media
Communities Build Brands
by Naasei Boadiby Naasei BoadiIn today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…
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CommunicationDigital MarketingSocial ListeningSocial Media
10 Reasons Why Your Company Needs a Social Media Policy
by Naasei Boadiby Naasei BoadiToday, social media is a powerful tool for companies. However, without proper guidelines, it can also pose significant risks. One area of risk is how employees use social media. Here…
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CommunicationSocial ListeningSocial Media
The Role of Social Listening in Political Campaigning
by Naasei Boadiby Naasei BoadiIn the world of political campaigns, where every vote counts and public perception can shift with the click of a button, the importance of social listening has become undeniable. With…