Our Work
Examples of campaigns we've embarked on
Campaign: Old Mutual 175
Client: Â Old Mutual, Ghana
The Task: Â Celebrate 175 Years of doing great things (business) in Africa.
Our Solution: Two months influencer marketing campaign with 8 carefully selected influencers sharing content to create awareness and generate conversation about the 175 Years Anniversary and ‘doing great things’.
Results: 6.2 million impressions on Instagram and Twitter
3.9 million people reached
300.2K Video views
Campaign: UBA Solutions
Client: Â UBA
The Task: Â Educate the public about key UBA products and services.
Our Solution: YouTube and Facebook Video campaign to educate the audience about each product/service as a solution, the key features and how to use them.
Results:
500.7K impressions on Instagram and Twitter.
357.05K people reached
253.2K Video views
Campaign: Daraja Plus Digital
Client: Â Daraja Plus, East Africa
The Task: Â Increase capacity of digital marketing team and position Daraja Plus as a leader in the market.
Our Solution: Training and coaching of digital marketing team.
Evaluation of Daraja Plus competencies and opportunities for strategic advantage.
Redesign of website (www.darajaplus.com) with new features and content to increase online presence, search visibility, thought leadership and attract new business.
Campaign: mVest Campaign
Client: Â Old Mutual, Ghana
The Task: Â
Educate audience about mVest Investment product, generate leads and investment.
Our Solution: Video and Display Campaign.
Results:
- 1.3 million impressions.
- 945K million people reached.
- 153.2K video views.
- 1,030 leads generated.
Campaign: UB Hair Relaxer, Uncomplicate Your Hair
Client: NP Gandour, Ghana
The Task: Â Create awareness about new UB Hair Relaxer with Argan Oil, Increase Penetration and Sales.
Our Solution: Â Video and Display Campaign.
Results:
6.2 million impressions.
3.9 million people reached.
300.2K Video views.
200K New UB jars sold in 3 months
11.7% increase in sales
Campaign: Glam The Look
Client: Â
Glams Makeup
The Task: Â
Educate audience about Glams Makeup and convert them to Glams makeup users.
Our Solution: Activation is corporate offices, giving free makeup to ladies, educating them about their skins and how to apply the right makeup properly.
Results:
135 offices visited in 1 year.
Over 2,000 ladies given free makeup.
300.2K Video views.
Campaign: #BeatTheChallenge
Client: Â
UBA, Ghana
The Task: Â
Execute a campaign create awareness and position UBA as the partner bank for beating your banking challenges (in the immediate post COVID-19 era).
Our Solution: Online Video Campaign featuring Bernard Avle, delivering a passionate and reassuring message.
Results:
13.77ml Impressions
4.53ml Reach
22.7K Clicks to Campaign Website
283.6K Video Views