In today’s demanding corporate landscape, leaders are often expected to operate at peak performance, make critical decisions, and inspire their teams to achieve ambitious goals. While many focus on developing…
Tag:
Business
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
How Leaders Can Foster a Culture of Innovation
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, ever-changing world, innovation is no longer optional—it’s a necessity for staying competitive. Companies that innovate effectively don’t just rely on a few “genius” employees or groundbreaking technologies;…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
The Power of Virtual Try-On: How L’Oréal Makeup Genius is Revolutionizing Customer Engagement and Brand Building
by Naasei Boadiby Naasei BoadiIn an age where digital innovation meets beauty, L’Oréal has set the standard with its Makeup Genius app—a groundbreaking augmented reality (AR) tool that redefines how customers engage with makeup…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Promos Increase Sales, Campaigns Build Brands
by Naasei Boadiby Naasei BoadiIn this article, I discuss two of the powerful tools in marketing. As consultants, our role includes educating our clients to manage their expectations. Hopefully, in this article, I address…
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
How to Review Your Corporate Annual Digital Marketing Performance
by Naasei Boadiby Naasei BoadiAs the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
In Marketing, You Snooze, You Lose
by Naasei Boadiby Naasei BoadiMarketing is a dynamic battlefield where timing is everything. As trends evolve and consumer preferences shift at lightning speed, businesses that hesitate risk losing their competitive edge. The phrase “you…
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Business GrowthDigital MarketingDigital TransformationMarketing
You Can’t Improve What You Don’t Measure: The Key to Continuous Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, progress isn’t just desired—it’s required. Whether in business, personal development, or societal impact, improvement has become the hallmark of success. Yet, one critical truth often determines…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Innovate or die, the case of Nokia
by Naasei Boadiby Naasei BoadiThe story of Nokia is one of the most frequently cited examples of how innovation can make or break a company. Once the world’s largest mobile phone manufacturer, Nokia controlled…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Innovate or die, the case of Sony mp3 players
by Naasei Boadiby Naasei BoadiSony’s story in the MP3 player market offers another stark example of the “innovate or die” principle. Known for revolutionizing personal audio with its iconic Walkman in the 1980s, Sony…
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Business GrowthCommunicationDigital MarketingDigital TransformationDiversityMarketingSocial Media
Leading with Innovation: Insights from Apple, Amazon, and Flutterwave
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, where technology and consumer needs evolve at lightning speed, innovation has become the lifeblood of successful businesses. Leading with innovation is about setting trends rather than…