The message and the presentation are both important, but their importance can vary depending on the context and audience. While the message is foundational, a great presentation can be what…
Campaign
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Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
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Business GrowthCommunicationDigital MarketingElectionMarketingSocial Media
Know Your Audience, Know Your Subject
by Naasei Boadiby Naasei BoadiKnowing your audience and your subject are essential to effective communication. Here’s how they each contribute: Knowing Your Audience: 1. Tailored Messaging: When you understand your audience’s demographics, values, interests, and…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…
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Business GrowthDigital MarketingMarketingSocial Media
Communities Build Brands
by Naasei Boadiby Naasei BoadiIn today’s digital age, social media communities play a pivotal role in building and sustaining a brand. One great example is BabyCenter, which has successfully built a vibrant online community…
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Business GrowthDigital MarketingMarketingSocial Media
5 Tips for Crafting a Viral Marketing Campaign
by Naasei Boadiby Naasei BoadiIn today’s digital landscape, every marketer dreams of creating that one campaign that explodes across the internet. But going viral isn’t just about luck; it’s about strategy, timing, and execution.…