1. Develop a Clear and Memorable Tagline 2. Tap Into Universal Emotions 3. Tell Stories That Inspire 4. Collaborate with Influential Personalities 5. Embrace Inclusivity 6. Challenge the Status Quo 7. Leverage Multi-Channel Marketing 8. Make the Customer…
Digital Marketing
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Role of Trust in Brand Building: Why Trust is Your Brand’s Greatest Asset
by Naasei Boadiby Naasei BoadiIn today’s crowded marketplace, where consumers are bombarded with endless options, trust has emerged as the cornerstone of successful brand-building efforts. More than just a buzzword, trust is the currency…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
The Role of Emotions in Marketing: Why Feelings Matter More Than Facts
by Naasei Boadiby Naasei BoadiIn today’s fast-paced, digital-first world, marketing has transformed. It’s no longer just about listing the features of a product or service; it’s about creating an emotional connection with customers. Emotions…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Why Influencer Marketing Campaigns Fail
by Naasei Boadiby Naasei BoadiInfluencer marketing has become one of the most powerful tools for brands to connect with their audiences. By leveraging the credibility and reach of influencers, businesses can drive awareness, engagement,…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Embrace Employee Generated Content (EGC)
by Naasei Boadiby Naasei BoadiEmployee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
7 Key Marketing Tips to Leverage Growing Internet Penetration
by Naasei Boadiby Naasei BoadiAn increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…
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Business GrowthCommunicationDigital MarketingMarketingSocial Media
Leveraging the Power of Instagram as a Platform for Brand Research
by Naasei Boadiby Naasei BoadiEvery quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
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CommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial ListeningSocial Media
The Pastor, The Brand Ambassador
by Naasei Boadiby Naasei BoadiA pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
A Socially Responsible Brand Will Stand Out in Today’s Market
by Naasei Boadiby Naasei BoadiIn today’s competitive marketplace, brands face increasing pressure not only to deliver quality products and services but also to contribute positively to societal causes. Consumers are more discerning and prefer…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingMarketingSocial Media
Brand Building Lessons from the English Premier League
by Naasei Boadiby Naasei BoadiThe English Premier League (EPL) is one of the most recognized and valuable sports leagues in the world, boasting a global fanbase that spans continents. Over the years, its teams…