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Influencer marketing has become one of the most powerful tools for brands to connect with their audiences. By leveraging the credibility and reach of influencers, businesses can drive awareness, engagement,…

An increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…

Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…