In politics, the spotlight usually shines on parties and their candidates, but electoral success often hinges on something much larger: the movement behind them. When movements form, they generate the…
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CommunicationDigital MarketingElectionSocial ListeningSocial Media
Social Listening, the key to winning the 2024 Elections
by Naasei Boadiby Naasei BoadiSince 2008, Social Media has been a key element of political campaigning. It is widely believed that the effective use social media was the key to Barack Obama winning the…