Employee-Generated Content (EGC) is content created by employees of an organization, often in the form of social media posts, blog articles, videos, photos, or testimonials. Unlike traditional marketing content created…
Influencer marketing has become one of the most powerful tools for brands to connect with their audiences. By leveraging the credibility and reach of influencers, businesses can drive awareness, engagement,…
Employee-generated content (EGC) is a powerful tool for businesses, especially in today’s social media-driven world. This content, created by employees and shared on personal or company channels, can significantly boost…
An increase in internet penetration by 2.8% signals growing opportunities for marketers to reach a wider audience. Here are 7 ways you can respond to this trend: 1. Expand Digital…
Every quarter, the Global Digital Statshot Report is published by Simon Kemp and key institution like We Are Social, Meltwater and other institutions. An insight from the October 2024 Report…
In an era where technology is rapidly reshaping industries, artificial intelligence (AI) is emerging as a powerful tool in the political arena. From improving voter outreach to influencing public opinion,…
In recent years, YouTubers have increasingly become influential voices in political discussions across the world. In Ghana, this trend has also taken root, with content creators leveraging their platforms to…
Digital transformation is not just about adopting the latest technology—it’s about a strategic balance of three key pillars: People, Processes, and Technology. A true digital transformation happens when these three pillars work together.…
In today’s fast-evolving global market, diversity, equity, and inclusion (DEI) aren’t just buzzwords—they are fundamental drivers of business success. Companies that embrace DEI consistently outperform those that don’t. Here’s why:…
A pastor is not only the spiritual leader of a church but also its most visible brand ambassador. In today’s interconnected world, a pastor’s words, actions, and presence both in-person…