As the year draws to a close, reviewing your annual digital marketing performance is critical for identifying successes, addressing shortcomings, and planning for the year ahead. Conducting an in-depth analysis…
Strategy
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Business GrowthDigital MarketingDigital TransformationMarketingSocial ListeningSocial Media
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Business GrowthDigital MarketingDigital TransformationMarketing
You Can’t Improve What You Don’t Measure: The Key to Continuous Growth
by Naasei Boadiby Naasei BoadiIn today’s fast-paced world, progress isn’t just desired—it’s required. Whether in business, personal development, or societal impact, improvement has become the hallmark of success. Yet, one critical truth often determines…
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Business GrowthDigital MarketingDigital TransformationMarketing
You Cannot Improve What You Don’t Measure
by Naasei Boadiby Naasei BoadiThe Power of Data-Driven Decision Making In today’s fast-paced and highly competitive business landscape, success is more elusive than ever. Whether you’re striving to boost sales, increase customer satisfaction, improve…
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Digital MarketingMarketingSocial Media
Marketing is Not a Battle, It’s a Show of Generosity
by Naasei Boadiby Naasei BoadiIn the realm of business and commerce, the concept of marketing has often been associated with fierce competition, strategic manoeuvres, and a constant battle for consumer attention. The first time…
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CommunicationDigital MarketingMarketingSocial ListeningSocial Media
Social Listening as a Catalyst for Growth
by Naasei Boadiby Naasei BoadiToday, Social Listening is a critical aspect of business processes for growth. In an era dominated by social media and digital connectivity, the ability to listen, understand, and respond to…
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CommunicationDigital MarketingMarketingSocial Media
How to Create a Brand Strategy [Proven 14-Step Framework]
by Naasei Boadiby Naasei BoadiIn 2024, don’t fly blind. If you want to build your brand, start with an effective strategy. Here is a helpful guide from this video: How To Create A Brand…
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CommunicationDigital MarketingMarketingSocial Media
Looking Back to Look Ahead
by Naasei Boadiby Naasei BoadiLOOKING BACK TO LOOK AHEAD It’s that time of the year when we have to plan for the new year. This is can be a very tedious exercise. But this…