Every year, marketing trends shift, and with new platforms and technologies emerging, it’s easy to question whether older strategies like email marketing are still effective. In 2025, email marketing is…
Technology
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
Using WhatsApp for Customer and Stakeholder Engagement
by Naasei Boadiby Naasei BoadiIn today’s digital age, businesses and organizations are constantly seeking effective ways to engage with their customers and stakeholders. One platform that has proven to be a game-changer in this…
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Business GrowthCommunicationLeadership
Setting SMART Objectives for Employees: Aligning Performance with Corporate Goals
by Naasei Boadiby Naasei BoadiSetting clear and actionable objectives is a cornerstone of effective performance management. Without a roadmap, employees can feel directionless, and organizations risk misaligned efforts. Enter the SMART framework: Specific, Measurable,…
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Business GrowthCommunicationLeadership
Effective Performance Appraisals and Objective Setting
by Naasei Boadiby Naasei BoadiThe beginning of a new year is not just a fresh start—it’s an opportunity to reflect, realign, and refocus. For organizations, this period is ideal for conducting performance appraisals and…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketingSocial Media
10 WhatsApp Marketing Tips for SMEs
by Naasei Boadiby Naasei BoadiIn the ever-evolving landscape of digital marketing, WhatsApp has emerged as a powerful tool for small and medium-sized enterprises (SMEs). With over 2 billion users worldwide, it’s a platform that…
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Business GrowthCommunicationDigital MarketingDigital TransformationLeadershipMarketing
10 Reasons Why Your Business Needs a Corporate AI Policy
by Naasei Boadiby Naasei BoadiArtificial Intelligence (AI) is no longer a futuristic concept; it’s an integral part of modern business operations. From automating routine tasks to providing deep insights through data analysis, AI is…
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Business GrowthCommunicationDigital MarketingDigital TransformationMarketing
Practical Steps for Integrating People, Process, and Technology for Growth in 2025 and Beyond
by Naasei Boadiby Naasei BoadiIn an era where change is the only constant, organizations must integrate people, processes, and technology to achieve sustainable growth. Here are practical steps to guide businesses in 2025 and…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Amplifying Growth: Leveraging Social Listening with MTN Ghana
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one standout highlight was facilitating an insightful session on Leveraging Social Listening as a Catalyst for Growth with the dynamic communication team at MTN Ghana. This…
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Business GrowthCommunicationCorporate Social ResponsibilityDigital MarketingDigital TransformationLeadershipMarketingSocial ListeningSocial Media
Empowering Digital Excellence: A 2024 Highlight with Innova DDB
by Naasei Boadiby Naasei BoadiAs 2024 comes to a close, one of the most rewarding moments of the year was facilitating a comprehensive training in digital marketing for the account managers at Innova DDB.…
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Business GrowthCommunicationCorporate Social ResponsibilityDEIDigital MarketingDigital TransformationDiversityEquityInclusionLeadershipMarketing
Empowering Growth in 2024: How Enable Growth Consult Helped Clients Combine People, Process, and Technology
by Naasei Boadiby Naasei BoadiAs 2024 draws to a close, we at Enable Growth Consult reflect on a transformative year of partnering with organizations to unlock their full potential. This year, we emphasized a…